The Confluence of Social Networks, Technology and Entertainment Gives Birth to New Opportunities
here’s the info on my speaking thing:
Date:
Wednesday January 23, 2008
Location:
Karl Strauss Brewing Company
901A South Coast Dr.Costa Mesa, CA 92626
Price:
$40 AeA Members/$50Nonmembers
Time:
5:30PM Registration & Networking
6:00-PM-7:00PM Program
7:00PM-8:00PM Networking
Please forward this to others who may benefit by attending this event! Space is limited
The Confluence of Social Networks, Technology and Entertainment Gives Birth to New Opportunities
“The best form of advertising is word of mouth.” This adage and itsprinciples are extremely well-suited to the explosion of Internet-mediatedsocial networks. If gaming and dating sites encourage member interactionthrough chat rooms and instant messenger, then Web 2.0 ushers in newopportunities as social media, technology and entertainment converge. Robust platforms that facilitate interactivity will create converged userexperiences, new content classes and new interaction paradigms. Potentiallynew revenue-generating models will emerge, such as virtual merchandisesales, in-game product advertisement, digital content subscriptions andsales. As content migrates from the Internet to mobile phones, incumbentsand new entrants are moving in quickly to capture these opportunities. Forbusinesses, market segmentation is easier than ever before as consumersnaturally rally around common interests and passions. As such, perceptivebusinesses can advertise meaningfully to and interact with consumers toincrease sales, enhance customer loyalty programs and for the developmentand testing of new products and services. Join us for this event as weexplore the ways in which all companies along the value chain can benefitfrom the value creation of this new frontier.
About the speaker: Vinh Ha, founder, bigdevelopment Since 1998, Vinh Ha hasdefined how businesses harness the Internet as a primary marketing tool todrive commerce and connections. Ha is an evangelist who espouses the valueof social networking as a powerful marketing tool for companies and brands. Some of his clients have included Op, Wienerschnitzel, Orange CountyPerforming Arts Center and Sir Speedy Franchises. Ha holds a bachelor’s degree in political science and public law with an emphasis in business administration from the University of California, Los Angeles.
How to register for The Confluence of Social Networking:To attend this January 23 program, please register by one of the followingmethods:or complete and return this form with your check or credit card. A creditcard is necessary to hold the reservation. Phone or Email: Call Alan Wald at (949) 450-1500 x104 or emailAlan_Wald@aeanet.org. Please include Name, Company, Email, and Phone. Ifregistering via email, please phone or fax the following credit cardinformation into the AeA office.
Online:http://www.aeanet.org/events/EventsCatalog.cfm?Product_Major=OC010806
